Jägermeister

THE STUFF OF LEGEND

Unchanged in recipe. Unflagging in popularity. Who could have guessed that what began as a celebratory drink among hunters would give rise to a story as bold, rich and varied as our iconic herbal liqueur itself?

MEISTER ALCHEMIST

It was Wilhelm Mast’s son, Curt, who took the family vinegar business in a very different direction. A few years passed before he perfected Jägermeister’s recipe of 56 botanical ingredients but we think it was well worth the wait. To this day, the eyes of our founder still watch over his creation; immortalized in stone.

WOLFENBÜTTEL: THE NATURAL HABITAT FOR A PERFECT DRINK

Steeped in history, surrounded by nature and with Berlin on its doorstep; the Lower Saxon town of Wolfenbüttel – like the drink it gave rise to – is a blend of all the best ingredients. With a prestigious history as a hub of arts and science, we like to think one of its greatest masterpieces was inspiring the creation of Jägermeister.

THE STORY BEHIND THE STAG

Our striking logo draws from the tale of Saint Hubertus. Once a wild huntsman, Hubertus had a vision of a mighty stag carrying a glowing cross between its antlers. The vision transformed him and afterwards he championed a greater respect for nature, eventually becoming known as the patron saint of hunters. Curt Mast thought this powerful story was a perfect match to his potent elixir and adopted the emblem of the stag in honor of the true ‘Hunting Master’.